The Community Playbook for Founders
Strategies and stories for founders building community-driven companies.
By Flybridge Capital
Communities look different than they did 50 – even 20 – years ago. They are organized around businesses and brands and providing profound opportunities for companies around the world.
We wrote at length about how to create competitive advantage with community in this Harvard Business School Review article and the subsequent Flybridge community investment thesis that we have developed from this insight.
This ebook, a Community Playbook for Founders, is a more detailed guide for entrepreneurs to provide the practical “how to”. Community-driven companies harness the force of a highly engaged and passionate ecosystem of members to drive adoption, growth, and success. Our hope is that this playbook will support entrepreneurs who share our vision for the power of community.
GET THE FULL PLAYBOOK HERE
Chapter 1
Formation & Engagement
